Beginning Friday, Groupon India, a shopping website, which offers a daily deal on best local goods, services and events, is offering onions at prices as low as Rs 9 per kg. The website has tied up with a Delhi-based wholesaler to deliver onions for the next seven days to customers in 78 cities across the country.
“It is a very simple deal. We are a deal site and in current situation where onions prices are skyrocketing we are offering onions at R9 per kg. The onions will be home delivered to buyers,” Ankur Warikoo, CEO, Groupon India, said.
The deal is scheduled to be online for the next seven days and customers would be able to get their onions within 10 days of placing their orders.
“We plan to sell 3,000 kgs of fresh onions per day. This is so that we can ensure the quality of the products. We have tied up with a large onion distributor in Delhi and will be using multiple logistic partners to deliver the onions to customers,” Warikoo said.
Onions, packaged in special moisture free wraps would be couriered to buyers by companies like Blue Dart, which is a partner of Groupon. Only registered users of the site would be able to avail the deal with only one deal available per user.
The company says it expects more than 20,000 people to avail of the onion promotion.
“We are fairly confident that people will buy. The offer will last till the onions last,” Warikoo said.
Since the last one and half months, retail price of onions have skyrocketed up to R80 per kg in most parts of the country.
Groupon India is part of a 48-country portfolio of Groupon Global spanning 200 million subscribers and over $5 billion in annual sales.
The site, offers “collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers and delivers over 650 daily deals globally.”