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Barring Hasee Toh Phasee box office collections of Rs 18.5 crore, overall business of other releases didn't create the desired ripples and that helped Salman Khan's 'Jai Ho' to continue adding to its kitty.
Hasee Toh Phasee was expected to dominate the weekend business at the box office and dominate it did, despite an unenthusiastic start on Friday with just Rs 4.90 crore as box office collections. Targeted at the multiplex junta, Hasee Toh Phasee's box office collections grew consistently from Friday evening onwards, while the mass-dominated centres remained ordinary/low-key. Saturday and Sunday witnessed further escalation, specifically at urban sectors, which in turn compensated for the not-as-expected business from the mass belt.
Let's have a look at the Hasee Toh Phasee box office collections (day-wise figures):
Friday: Rs 4.90 crore
Saturday: Rs 6.30 crore
Sunday: Rs 7.30 crore
Total: Rs 18.5 crore nett (India business only)
In view of the fact that Parineeti Chopra-starrer Hasee Toh Phasee has been embraced warmly by a section of the audience, one can expect this rom-com to maintain a steady march on weekdays as well.
On the other hand, Shekhar Suman's directorial debut Heartless, Nila Madhab Panda's Babloo Happy Hai and Ya Rab had a limited release and though the footfalls did [marginally] increase at places (of Heartless specifically, the overall performance remained below par. The non-performance of these three films did benefit Jai Ho, albeit marginally.
All in all, this weekend didn't create the desired ripples, but Gunday, which arrives on Friday, should pep up the scenario. A section of the industry is convinced that it's the next 100 crore grosser. Will it hit a ton? Fingers crossed!