Hero MotoCorp sales down 3 per cent in December

Jan 02 2014, 21:31 IST
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In the same month previous year, Hero MotoCorp  had sold 5,41,615 units. Express In the same month previous year, Hero MotoCorp had sold 5,41,615 units. Express
SummaryIn the same month previous year, Hero MotoCorp had sold 5,41,615 units.

The country's largest two-wheeler maker Hero MotoCorp today reported 3 per cent decline in total sales at 5,24,990 units for December 2013.

In the same month previous year, it had sold 5,41,615 units, Hero MotoCorp said in a statement.

The company sold record 61,83,784 units of two-wheelers in the period January-December 2013 compared to 61,20,259 two-wheelers sold in calendar year 2012, up 1 per cent.

Commenting on the sales performance, Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said: "This year, we adopted a fresh approach with increased focus on technology, innovation and youth-focused products...This year we also made our first foray in the new international markets namely, Central & Latin America and Africa."

Going forward, the company has put together plans to further consolidate leadership position. Year 2014 will be 'action-packed' with radically new product launches, entry into new markets backed by new, clutter-breaking campaigns and continued network expansion, he added.

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