Hero MotoCorp to launch 110cc entry bikes in US next year; Brazil entry in 2016

Jun 13 2014, 16:06 IST
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Hero MotoCorp plans to enter the US market in 2015 with its entry-level bikes and scooters in the 100cc to 125cc range like Splendor and Passion. Hero MotoCorp plans to enter the US market in 2015 with its entry-level bikes and scooters in the 100cc to 125cc range like Splendor and Passion.
SummaryHero's first fully-owned overseas manufacturing plant is being built in Columbia at a cost of $70 mn.

aggressively on overseas markets where operations had been restricted before. In the past year, the company has started exports toaround 18new countries like Peru, Ecuadorand Guatemalain South & CentralAmerica, besides countries like Kenya and Ivory Coastin Africa. It has tied up with four partners - EBR, Austria's AVL, Italy's Engines Engineering and Fiat group'sMagneti Marellito develop its own vehicletechnologies, while investing Rs 450 crorein a major R&D facility near Jaipur.

Hero, which currentlyhas fourplants (two in Haryana, Haridwar and Neemrana)at homeand a fifth in Gujarat starting operations next year, recently announced a manufacturing joint venture inBangladesh. It also has an assembly line in Kenya, which is currently run by a local partner.

(Thewriter is in So Paulo at the invitation of Hero MotoCorp)

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