A steep fall in the value of the Indian rupee may have put a spanner on your foreign holiday plan this summer but the tourism industry is optimistic. While it expects a spurt in the arrival of international tourists, it is also positive that Indian travellers opting for domestic destinations will continue to grow. The industry is also getting innovative with holiday packages to give the rupee more bang for the buck, when it comes to international travel.
In good times or bad, short-haul international destinations such as Bhutan, Sri Lanka and Bangkok have been value-for-money. But to offset the impact of falling rupee, travel agents are also open to providing flexible packages for travellers.
“Short-haul international destinations are still in demand for international leisure travellers. To negate the impact of falling rupee, we are providing travellers with flexible packages like booking the stay in a four star hotel instead of a five star hotel. This flexibility makes sense for travellers, who do not have to compromise much on the quality of their stay and the rise in cost is also taken care of,” said Shabina Chopra, co-founder of Yatra.com, India’s second largest travel portal,
MakeMyTrip feels that a large number of international travellers are affluent people and do not always cancel their plan due to a fall in the rupee. However, they say that the decline would start if the fall continues.
“There are a large number of international travellers, who start from short-haul destinations and move on to medium-haul destinations in Europe and further to the Americas. These travellers want more destinations to travel to and we need to work on that,” Keyur Joshi, co-founder of MakeMyTrip.com, India’s largest travel portal.
Joshi adds that they are trying to develop Seychelles and Australia as new destinations for travellers.
“Seychelles is one destination that we are trying to bring in the same cost band as Mauritius. It has a lot of potential and demand would be huge the moment it becomes a little less expensive,” Joshi explained.
He added that Australia is the new destination that people have been going to. “Australia is an expensive destination as there is no direct connectivity from India. With Air India starting flights in August end, we see it becoming a six-digit destination and will attract a lot of Indian leisure travellers,” Joshi said.
MakeMyTrip has also come together with Air India to launch an online holiday packages for leisure