HTC targets US market share as new flagship sales outstrip predecessor

May 06 2014, 21:17 IST
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SummaryHTC's market share has steadily declined since the company briefly topped the smartphone market in 2011

did until recently with its iPhone, said Gartner principal analyst Annette Zimmermann.

Addressing that sentiment, Chang said HTC will "dominate the mid-tier" and "participate in the affordable segment", which he defined as prices in a range of $150 to $200.

The smartphone market is likely to grow 19 percent this year from 39 percent in 2013, showed data from researcher IDC, threatening prospects for all stakeholders from leading vendor Samsung Electronics Co Ltd to fast-rising entrants such as Huawei Technologies Co Ltd. ($1 = 30.1040 Taiwan Dollars)

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