the ‘recall’ still a bad word in the industry?
A few years ago ‘recall’ was considered to have a negative impact on the brand. But as the industry has progressed, a recall now is seen as a progressive step by the manufacturer. In today’s time, it shows the consciousness on the part of the manufacturer towards customer satisfaction. For example, a car has almost 10,000 parts, supplied by various vendors. We have processes to check the quality at different levels and identify and solve a problem in the initial stages itself. However, at times, some slight problems are discovered at a later stage. So, a recall is today a progressive step and shows the strength of the manufacturer to identify and solve any issues that are in the product. But, if in a product recalls happen very often, that is not a good thing. In the case of the Santa Fe, we identified a faulty stop lamp switch and are replacing it at no cost to customer.
The year, until now, has been good for Hyundai. Isn’t it?
Yes, the new Santa Fe has been received very well by the buyers. The Xcent, as I said, has shaken up the market. The 2014 Verna has also been loved by the customers in its segment. By this year-end we may come up with a new, very premium hatchback. And by next year we will launch our compact SUV in India.
While we are growing in volume and are increasing our market-share, our objective is to be the most loved brand in India.