Idea Cellular, a leading mobile service operator has entered into a tie up with Taiwan's handset manufacturer HTC Corp to offer two touch phone models in India targetted at the premium segment.
Pradeep Shrivastava , chief marketing officer of Idea Cellular said at a press conference on Tuesday the market for premium segment in the country is estimated to be about 15 per cent of the overall market size.
He also said the ongoing recessionary trend may not affect the demand for these types of phones though customers may tend to be a little cautious before shifting to the new products.
The two Taiwan made models called HTC Touch Pro and HTC Touch Viva based on Windows mobile platform offer elegant touch screen experience.
HTC Touch Pro is priced at Rs.34,900 while HTC Viva will sell at Rs 16,490 at all HTC resellers across the country.
"The tie up between the two companies is not exclusive and there is no financial arrangement between them," Shrivastava said. Customers of other mobile service operator also could opt to buy these models.
"The two models embody our commitment to build a family of touch phones that are powerful, stylish and offer something for everyone", Jack Tong, Vice President, HTC Asia said.
HTC ,one of the fastest growing companies in mobile sector globally , earlier used to make handset for others but started marketing under HTC brand since 2006.
It has many firsts to its credit like being the first to offer microsoft 3g phone, microsoft powered smartphone and last year the touch screen model which allows finger tip navigation.