After launching a signature campaign in the capital to demand fresh Assembly elections, the Aam Aadmi Party (AAP) has taken the movement to the digital media — launching an online campaign asking people to upload videos asking for polls.
“Adding a new dimension to its ongoing ‘Delhi Wants Elections’ signature campaign, the party has now initiated an online campaign, inviting people to shoot their own ‘We want elections’ appeal via video and submit these videos to the AAP via email, WhatsApp or through the AAP website,” a statement from the party said.
Incidentally, the party has also invited people to submit videos on the AAP government’s performance during the 49 days it was in power in the capital.
In an effort to mobilise support for the party and assess public opinion on the issue of elections in Delhi, the party started the online campaign on Tuesday night. The AAP maintained the videos would not be edited. A special unit within the AAP’s social media team has been set up to upload these videos.
“In the first few hours of the campaign, over 1,200 people watched videos sent by people,” the AAP said.
Elaborating on the initiative, the party said, “By innovative use of technology, the AAP is drawing on the power of crowd-sourcing and creating an engagement with the voters and presenting a real voter feedback to its volunteers, sympathisers and the public on the issue.”
The online campaign was launched two days after the party took the signature campaign to Delhi Metro stations. On Monday, AAP volunteers put up hoardings outside Metro stations, asking people to sign on it if they wanted fresh Assembly elections in the capital. The party, on Tuesday, rubbished reports of the campaign causing inconvenience to Metro commuters.
“Nowhere have the volunteers engaged in this campaign done anything to cause inconvenience to the public and nor will the party allow anything of this sort to happen,” the party said.
Two weeks ago, at a rally in Jantar Mantar, AAP national convenor Arvind Kejriwal had given a seven-day ultimatum to Lt-Governor Najeeb Jung to dissolve the Delhi Assembly. As the ultimatum expired, the party decided to launch a signature campaign last week, where they asked residents of Delhi if they wanted fresh elections.