India, which has the reputation of a conservative society where sex is still a taboo subject, is yet another nation to be swept up in the Fifty Shades of Grey craze with the best-selling erotic trilogy encouraging S and M fans to come out of the closet for the first time.
A group of middle-class activists have formed The Kinky Collective, a Delhi-based group which provides support for lovers of bondage, domination, sadism and masochism (BDSM), the Daily Mail reported.
The runaway success of the raunchy trilogy has brought BDSM out into the open throughout the world with its tale of a wealthy executives torrid relationship with a young graduate.
India is no different - while many are traditionally reluctant to discuss sex publicly, some have been emboldened by the books success to spread awareness of the BDSM movement.
Transgender activist Sara and her partner took advantage of the Fifty Shades phenomenon by staging a simulated performance of one of the roughest moments from the book at a Delhi arts centre earlier this ear.
According to BBC, Sara said that many audience members were shocked by the explicit display but that others praised her bravery for putting in such an uninhibited performance.
Sara is a leading member of The Kinky Collective, which meets in an apartment in Delhi to discuss BDSM issues.
She says the group, which comprises around 15 members, has a dual purpose - to educate the public about unorthodox sexual practices, and to keep BDSM fans informed about how to keep themselves safe.