offerings with commerce being the latest however the fastest growing addition.
How important is the India market for Mahindra Comviva in terms of business?
India is an important market for us as around 30% of our revenue is generated from this market. India is the innovation hub for Mahindra Comviva and innovation is the core of our strategy. We take immense pride in calling ourselves an Indian company catering to global requirements. Our R&D centre in Bangalore staffs more than 300 people who are constantly developing products which foster innovation. Our Global Network Operations Centre (GNOC) in Bangalore is the hub for automated tools and processes catering globally. GNOC facility plays a pivotal role and empowers operators to increase customer satisfaction by controlling outages.
Mahindra Comviva believes in fostering innovation and germinating from that philosophy is our innovation cell which comprises of product managers who organise Idea Bazar in which new product ideas are collected. Within the innovation cell, we also have a start-up factory which facilitates awareness, ideation and finally collaborates if the idea suits the business needs of the company.
Mahindra Comviva recently launched a digital wallet platform. Will consumers embrace digital wallets?
Digital wallet is the next stage of evolution in mobile banking services, where the device will be the store for all credentials. Digital wallets act as a container and point of convergence for remote and proximity payments. It is also a potential revenue generator for a wide range of players across the ecosystem like retail, mobile, and financial services. With the use of location based services and using geo-fencing as a strategy banks and retailers can push context aware and segmented offers to consumers thereby increasing the chances of having sticky consumers and ensuring the requirements of consumers are met in a more efficient way.
We believe in pre-empting our consumer’s needs in order to cater to their evolving needs. Our recently launched digital wallet focuses on consumer experience and purchase journey for payments. It is based on the mobile financial platform, mobiquity. Our mobiquity Wallet is secure, easy to use and feature-rich digital wallet solution that works on multiple connected devices. It offers support for personalisation, multiple value-added services and payment methods to enrich consumers’ path to purchase. It is an integrated wallet that supports technologies like NFC or QR code to make paying for transactions easier in addition to an enriched loyalty and post payments experience.
How is Mahindra Comviva