IBM has had a long history of creating innovations that have an impact on businesses and society. This has ranged from helping the Apollo space missions land on the moon to innovations we use in our everyday lives, such as LASIK eye surgery, automated teller machines and Watson supercomputer being used to improve diagnosis and treatment of major health problems. Big Blue has used its research laboratories in New Delhi and Bangalore to develop solutions for its clients as well as gain new insights about the present and future needs of emerging markets. A slew of innovations developed in India are all set to be introduced into global markets
A very calm and pleasant environment prevails at the IBM Research facility, set amidst lush greenery and foliage in the Vasant Kunj Institutional Area of South Delhi. The peace of this sprawling campus is only disturbed by the noise caused by planes landing at IGI Airport. But make no mistake, inside the red brick building, researchers employed by the world’s biggest technology services company are constantly pushing the boundaries of science, technology and business to make the world work better. Hundreds of experts work with a razor-sharp focus in the areas of business analytics and mathematical science, mobile technology, systems research, productivity tools and software engineering, smarter planet solutions—at India Research Laboratory (IRL) in New Delhi and Bangalore, among the 12 laboratories worldwide that make up IBM Research. These researchers might look straight out of India’s leading scientific and technical institutes, but show the Big Blue’s long-term, strategic commitment to innovation and demonstrate the patience to allow scientific discovery to find its way into the market. Clearly the strategy is working—a slew of innovations developed in India are all set to be introduced into global markets.
Vibes, an enterprise software solution developed by the India Research Laboratory, empowers chief marketing officers with insights derived from analysing social interaction patterns. Vibes finds like-minded communities by analysing social interactions and cross-references available on member purchase history to make the perfect offer to the right person at the right time. IBM Research India associate director Ravi Kothari says, “This software has been developed to help chief marketing officers target consumers and communities that care about and participate in their industry. Individuals are identified by analysing their interaction on social networks, and then cross-referenced with their purchase history with the company, or information about their interests based