Investors reap rich gains as poll-related consumption stocks spurt

Apr 03 2014, 15:02 IST
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Makers of automobiles, including two-wheelers, cars, jeeps, SUVs and trucks, are said to benefit from poll managers spending big bucks on mobilising people for rallies. (Reuters) Makers of automobiles, including two-wheelers, cars, jeeps, SUVs and trucks, are said to benefit from poll managers spending big bucks on mobilising people for rallies. (Reuters)
SummaryStock market seems to have its own favourites when it comes to betting on the polls-related consumption boom this election season and some of them include shares of automakers, liquor firms, telcos and media companies.

in the same period.

The demand for non-alcoholic beverages is not far behind. Tea and coffee distributed at political gatherings, give a short term boost to firms making the raw materials.

With political rallies happening in full swing across the nation and numbers expected to rise as polls near, demand for paper, electrical equipment and bottled water is also surging. Electrical equipment suppliers like Crompton Greaves, Birla Power and Havells India have seen their shares gain 15-25 per cent in the past one month alone.

Mineral water maker Mount Everest has also seen its share price gain over 11 per cent in this period. Soaring temperatures, both inside and outside the poll battlefield, are likely to drive consumption of such products, said brokers explaining possible rise in the counter.

Media campaigns, which typically account for 20-25 per cent of poll spends in any election, have ensured shares of companies log handsome gains. HT Media, ENIL, Jagran Prakashan, NDTV and TV18 Broadcast have jumped on bourses. Be it radio, TV or newspapers, media use is a key tool for political parties to reach potential voters.

"One must bear in mind that overseas investors are pumping funds in Indian markets. If poll-related outcome differs from expectations, things could turn ugly. Elections are a short-term theme. The long term one is the strength of the Indian economy," cautioned Anil Rego, CEO of financial advisory firm Right Horizons.

Telecom firms are also not far behind. SMSes, voice calls and mobile campaigns are helping leaders deliver their message as also create personal communication channels with voters. The likes of Bharti Airtel, Idea Cellular and Reliance Communications have seen stocks perk up in 10-20 per cent band in 30 days.

Paper companies have seen robust share price rises. Ballarpur Industries has seen its scrip rise nearly 15 per cent in one month but the bulk of gains came in last fortnight. The story is same for J K Paper and West Coast Paper stocks as well. Pamphlets, posters and outdoor campaigns are built purely on paper, say analysts.

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