It’s all about mobiSport

May 05 2014, 09:47 IST
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SummaryGlobally, audiences are consuming more entertainment content, particularly sports-oriented on the go.

If we look back at the way smart phones have impacted our lives, changing our entertainment and content consumption, it is nothing short of incredible. A recent report by KantarSport- a global sport and entertainment research specialists, indicate that a significant proportion of audiences globally are consuming more entertainment content, particularly sports-oriented on the go.

The report further states that, an average Indian sports enthusiast spends almost an entire day per week, consuming sports media on his smartphone- making it the second screen!

The rise of the ‘second screen’ has therefore given a whole new meaning to sports viewing, adding on elements of interactivity, personal and immediate response.

Mobile phones today not only enable productivity but over a period of time, have emerged as assistive technologies that help build healthy lifestyles. Case in point would be the rise of health and fitness apps. Sports and fitness apps like Endomondo, Runtastic, etc., which act as a personal fitness trainer, have become an integral part of our daily lives allowing us to track everything from our running distances, recording strength trainings sessions to monitoring heart rates.

Moreover integration of these apps with other social channels acts as motivators to indulge in sports often. It’s quite interesting to see how a simple ‘like’ or comment’ on your sports activity these fitness apps can inspire people to measure quantified self consistently. Smartphones allow fans to access their favourite sports content irrespective of wherever they are.

Sports fans pull their devices to check scores, read sports news, watch sport clips and engage in sport fantasy leagues. While fans are watching live games and events on their TV screens or at the stadium, many of them engage simultaneously in social activities like connecting with peer fans, friends, etc., on the other screen and share their opinion about the action as it unfolds. Furthermore, Social networking apps on smart devices like Facebook, Twitter, BBM Channels, etc. have allowed fans to interact with their sport idols directly, a thing possible in the past, only if you were a VIP.

Conversely, the sports stars have realized the immense power of the social world which empowers them to give a humane touch to their interaction with the fans. Sporting personalities in India who have grasped the power of social channels include Harsha Bhogle, Yuvraj Singh, Mahesh Bhupathi and Sourav Ganguly. These sporting talents have tapped into their fans’ worlds who

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