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It takes two to tango

Finding the right partner is crucial to long-lived success. While most big screen romances may operate on the idea, the philosophy is playing a major share in luxury business arena in India as more than global luxury brand points out that it is yet to find the right partner.

Finding the right partner is crucial to long-lived success. While most big screen romances may operate on the idea, the philosophy is playing a major share in luxury business arena in India as more than global luxury brand points out that it is yet to find the right partner.

?I still have to meet the right people,? says Carlo Rivetti, chairman of the Sportswear Company, who is scouting around for the right partner in India.

?As luxury consumption goes beyond the product to an experience, we had to be very sure that we aligned with the right partner,? says Frank Zambrelli, president and creative director, Leiber.

Expressing satisfaction after having ties with the Marigold gold for a distribution arrangement in India for its handbags and objets, he points out that partner must be able to create the ambience at the global level.

Madan Assomull of the Marigold Group says, ?What international brands have to understand is there is a need to be flexible in India. Same goals, a common level of judgment and mutual respect are key to long term success.

Driade, which wants to enter the Indian market, has spoken to 12 prospective partners in the last week and found just one satisfactory, said Elisa Astori, vice president.

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First published on: 31-03-2008 at 00:28 IST
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