Leading e-store Jabong.com in association with sports brand Puma announced a digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh. This new initiative, aimed at promoting fitness, is a four-week long campaign which would culminate with the announcement of the 4th ‘buddy’ for Chitrangada.
The campaign brings its consumers an opportunity to showcase various looks on the Chitrangada Singh and her three buddies.
The campaign will not only have Puma merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin on Jabong website with 3 different fitness regimes – running, zumba and cross fit. The activities will be performed by Chitrangada Singh and her fitness buddies – Nupur, Sucheta Pal and Shayamal.
The rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.
The contestants will be entitled to points which will be accumulated on the Puma fitness board (on the page itself) and the aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangada Singh herself. Excited to be a part of the association, Chitrangada Singh, fitness ambassador of Puma, said, “Fashion and fitness are the two words that best describe me. This is one campaign that speaks to the fitness fanatics and will be a platform for me and my buddies to make people fit. .
Speaking on the occasion, Manu Kumar Jain, co-founder, Jabong.com, said, “Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion.”
"Fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see our products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts," said Isaac John, head of marketing, Puma India said.