Key trends in mobile advertising

Dec 26 2013, 13:41 IST
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SummaryAs mobile advertising continues to evolve, predicts the key trends that will drive the industry next year.

leapfrog the online medium and their content will directly come to mobile to reach out to a larger audience. Publishers will follow the growing demand and developers will make apps which contain specialized information for a particular location.

- Dippak Khurana

(Mr Khurana is CEO & Co-Founder of Views expressed in this article are author's own)

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