The Indian brands are slowly trying to brush off their affordable devices tag by launching premium devices that can take on the big brands, of course with a slightly lower price tag. For instance, after it took its Xolo brand global with a launch at the CES 2014, Lava International Limited has launched a new premium series with its Iris Pro 30 smartphone. The phone has premium features, but at a Rs 15,999 price tag. Speaking at the launch, Chairman Hari Om Rai reiterated his resolve to make the company a global brand from the "Indo-Chinese" company it is at the moment.
"This goal inspires us to work hard. We are looking at creating a multi-national brand within a decade," he added. The Android 4.2 phone has a 4.7-inch 720p IPS screen in a slim 7.5mm chassis. It will feature a 8MP auto-focus camera and a rare 3MP front camera. the device is powered by a 1.2 GHz quad-core processor and will have face and voice unlock.
The 2000mAh battery will last longer thanks to the content adaptive backlight control.
The phone will be available from next week.