Outside of the US, LinkedIn — the world’s largest professional network with over 30 crore users — has its biggest operations in India, with 350 people on its rolls. The company, which generates 43% of its traffic on mobile platforms, gets more than 18.7 crore unique users every month. India has 2.6 crore members, the second-largest after the US, which has 10 crore. LinkedIn India’s country manager, Nishant Rao, talks to Anand J regarding the company's plans for the country, customisation initiatives and the challenge of generating cash here. Excerpts
Tell us about your India operations.
India is the only country where LinkedIn has invested beyond sales and where all its operations have a representation. We operate in three cities — Gurgaon, Mumbai and Bangalore — and have engineering and product groups. We run a global site out of India where we build global products.
Have Indian companies started using talent solutions in hiring?
Tech and finance were early adopters, but we have seen a change happen across industries. We have seen diversification in terms of cities and mid-size companies, and SMBs have also started using LinkedIn. Now smaller companies can build their brand and target the audience. We are a young country and people are not just looking at the financial aspect, but at inspiring jobs. From large companies to small and across industries, like Taxi for Sure, Next Technologies and HCL Technologies, LinkedIn is used extensively for hiring now.
Tell us about your customisation initiatives in India. Are Indian languages on the cards?
We are always evaluating to create a more relevant experience. Global innovation helps all of us. We have local influencers and are straddling the right balance between the global and the local.
As a company with fewer resources, we tend to focus on doing fewer things better. For instance, we are evaluating whether a rich media profile or a profile in an Indian language is a better investment. In India, English is the language of business. Indian languages will accelerate and are not off the table by any means,
but we want to give a wholesome experience first.
Globally, other than Facebook, social media firms are stagnating.