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2014 poll spend per voter comes to about Rs 400 going by the 81.4 crore eligible voters expected to cast their franchise this year.
"Media campaigns usually account for 25 per cent of total spends. Pre-poll expenditure by parties in power (20-25 pc), voter mobilisation (10-12 pc), money to cadres (10-12 pc) and note-for-vote expenses (10-15 pc) also account for big chunks in the spending pie," he said.
The Rs 30,000 crore estimate for Rs 2014 is against Rs 10,000-12,000 crore in 2009, he stated, adding that the corresponding amount stood at a mere Rs 2,500 crore in 1996 Lok Sabha polls when CMS started tracking poll expenses.
"Increase in competitive politics is mostly responsible for this substantial rise in election expenditure. This could in turn be correlated to increasing corruption," said Rao.