There's something called the London Luxury Quarter, ‘which is a commercial enterprise confined to 55 streets, lanes and arcades that are home to more than 1,000 luxury brands’. The quarter includes Bond Street, Savile Row, St James’s and Mount Street, basically the heart of London, mainly covering Mayfair, Piccadilly and St James. A survey by Jones Lang LaSalle found that two-thirds of the top 100 brands now have shops in the area—up 42% from 2005. Bond Street leads the way and Regent Street has raised its profile in the world of luxury with the opening of Burberry’s flagship store. The area includes such iconic shops as Gieves & Hawkes and other celebrated Savile Row outlets, which specialise in bespoke clothing and luxury products. Most visitors may know the shops, but not the actual Luxury Quarter, which they now can, thanks to The InterContinental London Park Lane, which has teamed up with the London Luxury Quarter to offer a bespoke Insider Experience that explores the centre of British craftsmanship.
Guests will enjoy a behind-the-scenes tour through Mayfair’s rich history of custom goods and see how the area has evolved to create a ‘Best of British’ showcase, which blends tradition with contemporary talent. The experience is tailored to personal preference and includes a visit to Foster & Son, London’s oldest bespoke shoemaker, where guests can see the original pair made for the legendary actor Clark Gable. There’s also a trip to Floris, the sole perfumer to the Queen, where arrangements can be made for a bespoke perfume creation. Guests will learn about hand-blending techniques from the masters at Floris, who have also created scents for Oscar Wilde, Eva Peron, Winston Churchill, Marilyn Monroe and every British monarch since George IV. Those in the market for a custom suit can visit Gieves & Hawkes at number 1 Savile Row, which has been servicing royalty for more than 240 years. Guests will also enjoy an exclusive archive tour of military uniforms, historic pieces and a bespoke cutter’s room. The tour is reserved for guests at The InterContinental; they will get a Luxury Suite that offers uninterrupted views over the Royal Parks and London monuments. Club InterContinental, the hotel’s ultimate private club, will also be included in the experience. Located at one of the capital’s most prestigious addresses, InterContinental London Park Lane offers the ideal location to explore the lanes of Mayfair.
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