Wearables: Luxury fashion takes on fitness technology

Aug 25 2014, 10:59 IST
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Android and iOS compatible, allowing a user to take in notifications for email, text and calls, and to manage music and apps. (Reuters) Android and iOS compatible, allowing a user to take in notifications for email, text and calls, and to manage music and apps. (Reuters)
SummaryLuxury brand Ralph Lauren plans to unveil its smart compression shirt, Polo Tech, at start of US Open.

Luxury fashion is making inroads in wearable tech as more designers try their hands at developing smart, stylish accessories and clothing aimed at tracking performance and health, or simply making connected lives easier to manage.

''We actually think the fashion industry should be in the driver's seat,'' Ayse Ildeniz, vice president of business development and strategy for Intel's new devices group, said at a January event in Las Vegas.

Designers are listening.

Luxury brand Ralph Lauren plans to unveil its high-performance smart compression shirt, the Polo Tech, on Monday at the start of the U.S. Open. The company took in feedback from players and ball boys during practice sessions and plans to begin selling the shirt this spring, said David Lauren, an executive vice president of his father's namesake company.

Hewlett-Packard Co. called on designer Michael Bastian and online retailer Gilt to develop a high-design smart watch that is Android and iOS compatible, allowing a user to take in notifications for email, text and calls, and to manage music and apps. It reportedly, could hit the market this fall.

And Tory Burch partnered with Fitbit for accessories she designed exclusively for use with the fitness brand's Flex, including a brass pendant and bracelet, and patterned silicone wristbands.

Does the geek side of the equation need the luxury fashion side?

It's the hope of Lauren that Polo Tech, featuring sensors knitted in to read heartbeat, respiration and other biometrics, will resonate with the fit and the trying-to-get-fit.

Data collected by the shirt is stored by a ''black box,'' which also is enabled with ways to capture movement and direction. The black box transmits data, including stress levels and energy output, into the cloud for display on a tablet or smartphones.

''What Ralph Lauren is hoping to do is take the technology and to look at opportunities that we believe, and that our customers believe, would help them to live happier and healthier lives,'' Lauren said in an interview ahead of the Open, where the company is the official outfitter.

The tennis tournament, he said, is a great testing ground as sports technology has improved in the last year. Football helmets can measure impact and tennis rackets can tell how hard you - or Roger Federer - hit the ball, and how good his - and your - backhand are in real time.

''We're going to take our time with it now,

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