Maruti Ertiga: Falling in LUV, again

Jun 28 2014, 09:47 IST
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Maruti Ertiga has successfully tackled competition in the form of Chevrolet Enjoy, Nissan Evalia and, of course, the Innova and Xylo. Maruti Ertiga has successfully tackled competition in the form of Chevrolet Enjoy, Nissan Evalia and, of course, the Innova and Xylo.
SummaryAs Honda readies Mobilio for an India launch, does the Maruti Ertiga need to reinvent itself?

car-like on the road. The Ertiga, however, drives pretty much like the Swift. In fact, it is just the high seating position that makes you realise you are driving an MPV. Yes, there is some amount of body roll when you approach a corner too swiftly, but that is controlled. The suspension is soft and the ride is planted even on bad roads. Because it is a compact MPV, steering it in city traffic is relatively easy. And while parking is not much of a problem either (its parking radius is 5.2 metres), we believe Maruti should give the Ertiga a rear-parking camera or at least rear-parking sensors across all variants. The Ertiga comes in three fuel options (petrol, diesel and CNG) and two engine options (K-Series petrol VVT and DDiS diesel). Both engines are rightly suited for a car this size and dimensions.


Without doubt, the Ertiga is the most urban-friendly MPV in the Indian market right now. Agreed, it is not exactly a 7-seater like

the Toyota Innova is, but it is a very versatile family car and

that is one reason for its success in its segment.

Another reason is the pricing. The CNG model starts from R6.39 lakh, the diesel from R7.22 lakh and the petrol at a mouth-watering R5.8 lakh (ex-showroom, Delhi). As Honda readies its MPV Mobilio for an India launch, the Ertiga is going to have a direct competitor very soon. In such a scenario, does it need to reinvent itself? The answer is best left to Maruti. In our opinion, the Ertiga remains a lot of car for little money.

The Ertiga is now expanding its presence internationally as well

We carefully positioned the Ertiga as a family-oriented, compact MPV with versatility in usage, says Mayank Pareek, COO, Marketing & Sales, Maruti Suzuki, when we talk to him after spending a few days with the Ertiga. Being such a lucrative package with the right mix of space, comfort and power, the Ertiga draws attention from all segmentssedans as well as MPVs and soft SUVs, Pareek adds. In an interaction with FEs Vikram Chaudhary, he briefly describes the two-year journey of this successful MPV. Excerpts:

Maruti Suzuki created a new segment of compact, family-oriented MPVs with the Ertiga. Two years later, how satisfied are you with its performance?

Yes, the Ertiga is a success story. As a marketer, we can never be satisfied with the numbersthe more the merrier!

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