Maruti plans mid-market car parade, goes slow on premium

Dec 24 2012, 03:56 IST
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SummaryMaruti Suzuki has planned a slew of launches in the mid-level segments in the next two years as it sees consumer preference moving up the value chain.

well. A sub-four metre compact SUV, likely called the new ‘Jimny’ and based on the XV Alpha concept shown at the Delhi Auto Expo this year will be launched in 2014-15.

With a highly competitive pricing in the R7-9 lakh range, it will hope to replicate the success of Maruti’s Ertiga MPV.

The new Grand Vitara is expected to come close to 2016 and will be based on the Kizashi platform.

“We made our intention clear at the Auto Expo (displayed the compact SUV concept) and work is progressing rapidly on it. UV is a growing space and Ertiga was our first mark. We’re talking about few other products, but have to see what fructifies,” a senior Maruti official said.

VG Ramakrishnan, managing director at Frost & Sullivan, South Asia said that it is important for Maruti to be a step ahead of the competition by having as many models as possible in the Rs 2-12 lakh range.

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