Maruti Suzuki India , the leading passenger carmaker in India holds the same position in the Indian market as that of Ford Motors in America. There are definite reasons behind this overstatement and one of them is that Maruti has made more progress than any other automaker. In India, people rely on this brand as it caters to most of their needs be it a small car or a full-fledged premium sedan. There are several reasons behind its success story in the Indian market but one cannot deny its first-mover advantage here. Companies like Nissan, Ford, GM, Honda and Toyota started late in exploring the Indian market with their long standing international experience, incessant financial supremacies, advanced technological know-how and competitive pricing. But Maruti has continued to flourish in the market despite everything that has been thrown at it by its globally bigger rivals.
Here are a 5 power points that keep it in top position in India:
Strong after sales service: Maruti has undoubtedly shown excellent performance when it comes to after sales service in this country. The company has provided its service stations at almost every nook and cranny of the country from the towns and cities to the most remote areas where it is hard to find large quantity of passenger cars. This could be termed as the backbone of its progress card in this country as people before buying any car wants to confirm service centers available in their region.
Spare Part Availability: The availability of spare parts and components conforms to the above mentioned point. Since Maruti has a vast range of products across different segments, there are several engines and components that can be shared with the cars in other segments. For instance, if certain component fails to work in Wagon R, there are chances it can be drafted in from Maruti Alto despite representing different segments. This also means that if some product or car is discontinued, consumers are not disheartened as they can find the desired component from existing models. So, reliability factor is one of the most important aspects of the success of this company.
Low Prices: As mentioned above the people of India are price conscious people and want to know all ifs and buts before shelling out money. Maruti has taken care of this very aspect since its inception in the market and offered top notch products with price tags that can easily