Living up to the expectations, 'Ek Villain' dominated the market place with a massive opening across all sectors on Friday with box office collections of Rs 16.72 crore, making it the second highest opener of 2014.
According to trade analyst Taran Adarsh, 'Ek Villain' opening was highest in terms of screen average.
#EkVillain Fri ₹ 16.72 cr nett [2539 screens]. India biz. Second highest opener of 2014. In terms of screen average, it's HIGHEST. AWESOME!— taran adarsh (@taran_adarsh) June 28, 2014
The tremendous hype that the film had generated prior to its release has resulted in an overwhelming start everywhere.
Despite '15' rating by Censors, 'Ek Villain' made a bigger start than most biggies in the UK, collecting £62,905 (Rs 64.33 lakh) on Friday. In Australia also, the film surprised with A$19,592 (Rs 11.08 lakh), tweeted Adarsh.
"Considering its genre, it's very good," he added.
In a nutshell, 'Ek Villain' is expected to be the first choice of cinegoers over the weekend.
Ek Villain reviewLoving the bad guy
In 'Ek Villain', Sidharth Malhotra’s plays a character with grey shades while Shraddha Kapoor plays his love interest. Riteish Deshmukh also has several grey shades to his character.