Men completely give up on their physical appearance by the age of 46, while women still make the effort to look good for another 13 years, a new study has found.
Men, when they hit 46, do not bother to keep up with the latest fashion trends and are even likely to have stopped trying to stay fit and healthy, researchers said.
However, women care about their appearance till they reach the age of 59, according to the survey of 2,000 people.
One in four surveyed said staying healthy and looking good cost too much money and was too big a commitment.
Two in three said it was normal to stop worrying about your looks once you had a long-term partner - and married people supported this, 'metro.co.uk' reported.
More than half said they focused on their appearance much less than before they got hitched.
"Maintaining physical well-being becomes a lesser priority, influenced by wanting to relax in comfort," said Paul Keenan, of Benenden Health, which carried out the survey.
"We regularly read about how we are all living longer - thanks to improvements in medical science. But how many of us are taking steps to ensure our health and well-being remains in shape as we grow older?" Keenan said.