already been providing online access and self service options to their customers.
Single point of service
One can submit service requests for any of the electronic policies at any of the customer service points of a particular Insurance repository. For example, with an eIA account, a change of address request made to the Insurance Repository will now make it possible to update all policies of the customer even if those are issued by multiple insurers. Thus a customer would not be required to visit offices of multiple insurers.
One time KYC
With e-Insurance, policy holders will no longer need to submit Know Your Customer or KYC details every time they purchase a new policy.
Online Payment facility
Customers can now pay the premium for all policies online irrespective of whether the individual insurer offers the facility.
Enhanced network of Customer
Given that the Insurance Repositories will function in addition to insurers, policyholders will benefit from an increased number of touch points for having their servicing needs addressed.
Easy payout transfers
With an e-account, policy benefits would be paid to the beneficiary through electronic facility to the registered bank account. This will ensure a speedier and convenient settlement. For example, No Claim Bonus amount will be automatically credited to the customer’s account.
For insurance companies as well, paper-less policies will allow them to streamline their processes and eliminate instances of physical movement of policy documents. This will, in turn, enable them to further enhance their service standards thus benefiting customers.
While the benefits are immense, the industry needs to arrive at solutions for some instances when a physical copy would be required to be furnished e.g. motor policy being sought by a traffic policeman when the vehicle is on the road.
The shift to paper-less policies marks an important milestone for the general insurance industry and its customers. It is clear that for the customer, the benefits are immense and far reaching.
Author is ED, ICICI Lombard.Views expressed are personal.
How eia works
To benefit from the paper-less policy initiative, an insurance policy holder simply needs to open an e-insurance account (eIA) with one of the five repositories that have been selected for the purpose. These repositories will facilitate the opening of the account, which will hold all the policies in electronic form
A policyholder can purchase and keep all the policies in eIA with any one of the Insurance Repositories. The existing policies in physical mode too can be dematerialised and