- Bharatiya Janata Party moves EC against LIC scheme aimed at 'helping' Nandan NilekaniNandan Nilekani opposes over regulation of private sectorCourtesy Infosys, Nandan Nilekani, wife Rohini declare assets worth Rs 7,700 croreIf an idea is good, it will attract talent, like at Infosys: V Balakrishnan
Nandan Nilekani has jumped onto the political bandwagon and will be contesting from Bangalore South. Considering that he had an extremely successful innings at Infosys Ltd, he brings to the political battle his unique tech strong points. We take a look:
1. What Nandan Nilekani does have is operations management expertise aplenty. His two decades plus as co-founder and then CEO of IT services firm Infosys, and his half decade in the government hobnobbing with national politicians and chief ministers to push through Aadhaar, the biometric unique identity scheme, is coming in handy. “I am taking the knowhow from my previous roles and grafting it onto the political establishment,” says Nandan Nilekani.
He believes it is an election strategy unlike any other. “We are integrating classic methods with social media and analytics, and then combining that with an operation driven by a large volunteer base,” Nandan Nilekani says. “Nobody has fused the three in quite this way before.”
2. The candidate already has a message pinned down, too. In an infrastructure-starved, politically-neglected city in search of a saviour, Nandan Nilekani is moulding himself as Bangalore’s champion. Data points gush forth in his speeches: Bangalore is the fastest growing city for new companies. Every month, 30,000 vehicles are registered. A fourth of water pumped by the city’s water utility is lost due to pipeline leaks. Its daily waste equals the weight of 740 elephants. About 3 million citizens use autorickshaws daily. A better Bangalore is their right, he tells voters, alluding oh-so-casually to the fact that it is the city where his father worked, he was born, studied and, much later, headquartered Infosys.
3. Nandan Nilekani says that he has tackled the campaign as if it were a giant software programme split into little, workable modules. “Every time I got into a new area, whether writing my first book Imagining India or setting up the Aadhaar project, I broke it down to its components. It’s the same strategy I’m adopting for the Lok Sabha election,” he says.
4. Nandan Nilekani’s digital campaign illustrates that approach. Half the 1.8 million voters in Bangalore South are of the digitally-savvy generation — 30 years or younger — and, of them, an estimated 100,000 are software industry employees whom Nandan Nilekani is targeting through Twitter, Facebook and YouTube. His Twitter account, set up just before the run-up to the campaign,