New Glossies Around Town

Nov 20 2012, 03:36 IST
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SummaryThe magazine business may have become unviable elsewhere, but it continues to thrive in India, especially for publications with niche content. From architecture and parenting to technology and travel, a slew of titles from international and local publishers are hitting the newsstands.

Global magazine publishers are facing a grim reality. The freefall in advertising and circulation revenues and the continued onslaught by digital media has made the magazine business unviable and has impacted the bottom lines of these glossies. In India, however, magazine publishers seem unmoved by the plight of their global compatriots and choose to ride out the storm. Each year new titles are introduced. Which make way for the next generation of titles.

International publisher Conde'Nast brought in Architectural Digest earlier this year and is also looking to launch an Indian edition of its tech magazine Wired in India. ACK Media has just launched the Indian edition of National Geographic Traveller (NGT), a travel magazine from National Geographic. The magazine is available across the country at a cover price of Rs120. Paprika Media, which publishes Time Out India, has also launched Time Out Explorer, targeted at the new age Indian attuned to global culture and lifestyle. Percept Group has launched DJ Mag in India while Cartoon Network has brought in Ben 10 magazine for kids.

Publishing group Malayala Manorama has launched Watch Time magazine while Maxposure Media Group is bringing in Parents India magazine which is the first licensed periodical from the group. Parents India is expected to be launched by December, after obtaining clearances from the ministry of information and broadcasting and Registrar of Newspapers of India. The Ananda Bazar Patrika Group, which publishes business weekly Businessworld may be looking to launch a luxury magazine in India, as per media buyers. A top editor said that the glossy was in the preliminary stages and it was too early to share plans on the same. No official response was available from ABP Group despite emails sent and phone calls made. i9 Media has launched a new magazine Rural Marketing, which has a cover price of R80, with a print run of 15,000 copies.

Interestingly, there are also digital avatars of magazines coming in which may find it easier to survive, considering that there are no increasing overheads due to rising newsprint costs. Media and entertainment company Notch Media has launched an interactive digital publication Notch which will showcase contemporary India. The digital magazine offers content related to fashion, design, art, food and travel and is available to subscribers on the web, iPad and Android tablets.

Falling readership

The Indian Readership Survey (IRS) 2012 Q2 data, released by the Media Research Users Council (MRUC)

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