Japanese car major Nissan today announced it will sell cars online in India and make its entire product line up available for purchase via the internet.
"Customers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready," the company said in a statement.
Commenting on the initiative, Hover Automotive India (Nissan's national sales company) Director - Marketing Nitish Tipnis said: "Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle."
The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service, he added.
Tipnis said in order to woo e-commerce consumers, the company will "offer the convenience of online booking coupled with attractive deals".
Most of the major car makers in India, including Maruti Suzuki and Hyundai, do not sell cars through internet but use the online medium to convert queries into offline sales through dealerships.
The line of vehicles offered by Nissan in India includes mid-sized sedan Sunny, Nissan Evalia (MPV), compact hatchback Nissan Micra, newly launched compact premium SUV Nissan Terrano, luxury sedan Nissan Teana, SUV Nissan X-
Trail and sports car Nissan '370Z'.
These are priced between Rs 4.9 lakh and Rs 26.96 lakh (ex-showroom, Delhi). (With PTI inputs)