An Emraan Hashmi film is generally a crowd-puller. However, this time Raja Natwarlal failed to lure the audience. Analysing this, film exhibitor-distributor Akshaye Rathi feels the main reason for this is the audience for a typical Emraan Hashmi film is the same as the crowd that is enthusiastic about the Ganesh festivities. “Emraan is a mass star but the Ganesh festival followed by heavy rains have been the cause for the drop in collections of the film. While I am not sure if it will pick up in the coming weeks, I hope it sustains at the box-office,” he says.
Confirming this, Vvikas Paul, President, Friends India Entertainment who is based in Australia and generally distributes Punjabi films in Australia and New Zealand says, “Raja Natwarlal is a big flop here. It earned A$15000 (Rs.8,47,249.69) in Australia and only NZ$ 4000 (Rs.2,02,860.81) in New Zealand in its opening weekend.”
Raja Natwarlal box office collections have been just Rs 24.23 crore in six days.
As per trade analyst Vinod Mirani, the law of averages catches up with Emraan Hashmi as he delivers another mediocre film. He points out that, “Kissing scenes cannot salvage a bad film. Despite being a stolen idea from The Sting, a 1973 Hollywood classic, the film lacked in scripting and content. Paresh Rawal made it a bit tolerable but not enough to salvage it commercially. The film had a below average opening on Friday and dropped by about 20 per cent on Saturday which indicates total rejection. Its release with the onset of Ganesh festival was a bad idea. The Kunal Deshmukh-directed film has ended its opening weekend with Rs.14.40 crore.”
Proving this, Rathi gives a break-up of its collections. “Raja Natwarlal garnered Rs.4.75 crore on its opening day while the second and third day collections were Rs.3.90 crore and Rs.5.95 crore respectively. While the occupancy was a bit weak in the multiplexes, single screen theatres performed well on Friday and Saturday. At many centers, the occupancy even went to the extent of 40-50 per cent on Sunday but that did not help the collections,” he says about the film that also released in 938 UFO digital theatres.
Besides this, even the other releases of the week performed poorly. “Identity Card, Last Benchers and Trip To Bhangarh met with ‘No audience no show’ status at most centres,” states Mirani while Rathi feels, “It is not worth writing about the performances of these films.”
However, before going to the person,