After launching accounts on Facebook and Youtube, the country's largest lender SBI today took one more step on the social media front by launching a twitter handle.
Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts.
The Twitter handle for SBI is "https://twitter.com/TheOfficialSBI".
"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," the bank said in a statement.
The bank expects this Twitter handle to connect better with the tech-savvy young generation.