Polaris India, a wholly-owned subsidiary of US-based Polaris Industries, on Wednesday launched its iconic motorcycle brand ‘Indian’, priced between Rs 26.5 lakh and Rs 33 lakh (ex-showroom Delhi).
Indian, which is the oldest US motorcycle brand, will compete in India with the likes of Harley Davidson and the recently launched British superbike brand Triumph. “This launch holds great importance for us... Polaris India has ended the long wait for Indian motorcycle enthusiasts with this launch,” MD Pankaj Dubey said on Wednesday.
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The products introduced in the country include the Indian Chief Classic (Rs 26.5 lakh), Indian Chief Vintage (Rs 29.5 lakh) and Indian Chieftain (Rs 33 lakh, all ex-showroom Delhi).
When asked about the sales target for the bikes, Dubey said: “In 2012-2013 the market size for superbikes over 1,600 cc in the country stood at around 200 units. This year, we expect the market to grow by 40-50%. We are looking to have 10% market share of that.” The superbike maker has started taking orders for the three bikes and will start the delivery from March.”We are opening first dealership in Delhi. Later, we also plan to open one in Bangalore,” Dubey said.
The company would be importing the three bikes as completely-built units into India from its lone manufacturing facility in the US. “The bikes would come as CBUs. At the moment, we don’t have any plan to assemble them here,” Dubey said, adding that the company would like to “position the Indian motorcycle brand above all superbikes available in the country”.