On Sebi nudge, Tata MF, SBI Mutual, ICICI Prudential speed up investor education

Nov 23 2013, 19:03 IST
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SBI has recently kickstarted its Fund Guru campaign and tied up with management institute XLRI. SBI has recently kickstarted its Fund Guru campaign and tied up with management institute XLRI.
SummaryMF industry may have to shell out roughly Rs 140-160 cr/year on investor awareness programmes.

and chief creative officer of Publicis Worldwide (South Asia and India) at a mutual fund event held recently. Pawar added that colleges were a good hunting ground, particularly if fund houses were looking to tap the next generation of investors.

As per a Sebi circular on September 13, 2012, MFs are required to annually set apart at least 2 basis points on daily net assets of the schemes within the limits of total expenses for investor education and awareness initiatives undertaken.

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