10 years ago TomTom launched its very first satnav, the TomTom GO. Since then, 75 million navigation devices have been sold in 35 countries. Big deal? Yes, if you take into account helping 13 million couples avoid navigation arguments in the car!
In the last decade, TomTom has helped 35 million holidaymakers find their destination, 20.4 million wedding guests get to the church on time, 16.7 million hopefuls locate a job interview and 2.9 million people navigate to their first date.
TomTom satnavs have driven 280 billion kilometres, representing 700,000 years of total driving time.
“With the launch of TomTom GO, we made navigation technology accessible to everyone for the very first time,” said Corinne Vigreux, Founder and Managing Director, TomTom Consumer. “At first, we helped people to find their way, the easy way, when travelling to unknown destinations. Now, TomTom routing combined with our traffic information, helps drivers to get to known and unknown destinations faster, every day.”
Making for a better drive and integral to the TomTom system, “Jane,” and “Tim” 'voices' have guided millions to their destinations, making them very much a part of the household. However, saying much about the holiday goers mood, Darth Vader and Homer Simpson have been the most popular voices downloaded.