Online railway bookings reach 13.25 mn in April: IAMAI

Jun 04 2014, 17:22 IST
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People are increasingly adopting the digital medium for booking tickets. Image Courtesy: Reuters People are increasingly adopting the digital medium for booking tickets. Image Courtesy: Reuters
SummaryPeople are increasingly adopting the digital medium for travel planning.

Online railway ticket bookings grew over two-fold to reach 13.25 million and air ticket bookings also doubled to 1.78 million in April 2014, indicating that people are increasingly adopting the digital medium for travel planning.

In the same period last year, railway ticket bookings stood at 4 million whereas air ticket bookings were 0.78 million, Internet and Mobile Association of India (IAMAI) and IMRB said in their monthly tracker.

"The online booking of railway tickets increased from 4 million in April 2013 to 13.25 million in April 2014 registering a year-on-year growth of 231 per cent. The air tickets booked online in April 2014 were 1.78 million compared to 0.78 million in corresponding month last year registering 110 per cent growth," it said.

The monthly tracker also found number of resume uploads have gone up to 3.27 million in April 2014 as compared to 1.06 million in April 2013, registering a growth of 208 per cent.

IAMAI said the monthly Internet tracker is based on Web audience measurement (WAM) data captured from various relevant sites, and encapsulates online usage for e-tailing, online travel and vertical classifieds.

According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and footwear segments have increased by 127 per cent and 83 per cent respectively, when compared to the numbers of corresponding month last year.

It further indicates 61.28 million people accessed various e-tailing sites and there were 2601.51 million page views in the category.

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