Our digital plan will bring IPL experience alive: D Shivkumar

Feb 25 2014, 11:02 IST
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CEO of PepsiCo India D Shivkumar with KKR owner Shah Rukh Khan (AP) CEO of PepsiCo India D Shivkumar with KKR owner Shah Rukh Khan (AP)
SummaryAfter taking over as chairman & CEO of PepsiCo India two months ago, D Shivkumar has restructured the companys operations in line with its global operating model.

and build mutual respect and trust in the company, and the broader ecosystem. Getting to know the people also helps the new CEO understand the culture. Understanding the culture is a great learning experience to judge the speed at which one moves forward. A business has a many assets, the two most important being brands and people.

As innovation is the name of the game in the packaged food and beverages industry, what are your new investments in R&D?

Innovation is important to stay ahead in terms of price, and to differentiate with others in the category. Our innovation is in the value chain from the potato farmer to the packaging and to the outlet programmes. Innovation can come from product space, services space and business models in general. Indra Nooyi, our chairperson, has announced a Rs 33,000-crore investment in India by 2020.

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