Our perspectives are a result of our observation that the world is undergoing a “PC Plus evolution”, where the PC remains at the heart of an ecosystem of tablets, smartphones and smart TVs. In this PC Plus era, the PC remains central to the digital lives of millions of people and businesses.
Here are our perspectives for PC Plus trends in 2014 and beyond:
The PC is very much alive with continued innovation in new form factors
An IDC survey conducted in April this year showed that 91.3 percent of respondents do not consider tablets as replacements for PCs. The same survey also found that 58.5 percent of respondents bought a tablet to be used in addition to a laptop, and not as a replacement.
While some tablets may be closing the performance gap with PCs in terms of hardware, and office productivity software becomes available on mobile devices, the creation of content still demands a PC’s form factor for better input accuracy. The existence of a market for physical keyboards designed for tablets suggests that tablet users continue to face a compromised experience when entering text on their device’s touchscreen during content creation. The additional bulk of packing a keyboard also diminishes the space savings afforded by using a smaller device.
In absolute terms, the PC industry represents a US$200 billion market and offers substantial opportunity for profitable growth. There continues to be room for innovation for the PC platform to make it even more relevant and desirable than before; convertible PCs, like table PCs, are an example of this continued innovation. Lenovo sees great potential to significantly grow the market for convertible PCs as we continue to lead and innovate in this category with products like the Yoga series, having also expanded it to include multimode devices that include the Flex 14 and 15 laptops, as well as Horizon Table PC and Flex 20 All-In-One (AIO). This growth potential will be driven by declining production costs for key components such as processors, storage and touch technologies.
While the PC continues to be relevant in the technology industry, PC refresh cycles are expected to extend as people and businesses seek to balance budgets between the purchases of PCs and other mobile devices in the PC Plus space. As a result, there will be greater emphasis on product reliability, particularly for businesses, as their PCs need to be durable enough to meet the demands of longer