All-day computing will be the holy grail in the mobile era
As competition continues to stiffen in the industry for mobile devices, manufacturers regularly tout their products’ latest hardware and features, like QHD screen displays, high-megapixel cameras and multi-core processors. These product specifications are frequently highlighted as differentiating features, but they often come at the expense of battery life.
A device that is out of battery has zero features. With this unforgiving reality in mind, battery life should be one of the top considerations for end-users – and therefore manufacturers as well – as consumers become increasingly mobile. Lenovo expects products that enable all-day computing will be one of the focuses in 2014, as users seek to rid themselves of the reliance on additional power sources while on the move and become truly mobile.
Combining modern product design with all-day battery life is possible with innovations like Lenovo’s new Power Bridge technology, which allows users to swap external batteries without powering down their PC. This “hot swap” feature, available in Lenovo’s new range of ThinkPad Ultrabooks (T440s, T440 and X240), provides flexibility and maximum battery life in almost any situation, achieving up to 17 hours of battery life and extending productivity beyond all day.
The emphasis on battery life extends also to tablets. Lenovo’s Yoga Tablet features an ergonomic design in the form of a cylindrical handle that makes it more comfortable for users to hold the device in one hand. The cylindrical handle also packs in powerful, dual batteries typically found in laptops, offering dramatically longer battery life – up to 18 hours – which is significantly more than typical tablets.
Business verticals – the new tablet white space
The commercial segment is expected to expand to a fifth of the tablet market by 2017 as companies are increasingly picking up tablets for various use cases, such as equipping their mobile sales force, retail employees, field operations staff and basic productivity purposes for employees to stay connected and augment their productivity. Educational institutions, such as the University of Sydney in Australia, have also introduced tablet devices like the Lenovo ThinkPad Tablet 2 for academic staff and college students to use on campus.
In the second half of 2014, the overall tablet market is expected to grow as hybrid, detachable tablets like the ThinkPad Helix and the next wave of tablet innovations fuel a new wave of growth for the category.
In line with businesses’