PepsiCo to double potato procurement in India in 5 yrs

Dec 05 2012, 21:29 IST
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PepsiCo today said it is looking to double procurement of potato in India annually over the next five years from the current 2.4 lakh tonnes, a day after BJP leader Sushma Swaraj stated that the food and beverages major rejected local produce in Punjab. (Reuters) PepsiCo today said it is looking to double procurement of potato in India annually over the next five years from the current 2.4 lakh tonnes, a day after BJP leader Sushma Swaraj stated that the food and beverages major rejected local produce in Punjab. (Reuters)
SummaryPepsiCo today said it is looking to double procurement of potato in India annually over the next five years from the current 2.4 lakh tonnes, a day after BJP leader Sushma Swaraj stated that the food and beverages major rejected local produce in Punjab.

increase and go up every year," Anand said.

The eight brands are Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Lays, Kurkure and Aquafina.

Expressing optimism on continuing good growth, Anand said the per capita consumption of both carbonated drinks and snacks is low in India compared to other emerging markets.

"In India, the per capita carbonated drinks consumption is even half than Pakistan. So these categories continue to grow in double digit on sustained quarter-on-quarter basis and we are really thrilled to participate in this growth," he said, adding the company will continue to add new products and has already introduced about 25 products this year.

The company sells its beverages through about 1.5 million outlets, while it is available in over 2 million outlets for its food business.

When asked about the company's strategy to become the title sponsor of IPL, Anand said: "The viewership of IPL is going up every year. In fact, it is something which brings about a huge amount of passion for the Indian audience in the month of April and May, viewership of IPL is just phenomenal.

"Partnership between IPL and Pepsi is just fantastic partnership... I think we will add a lot to IPL and IPL will add a lot to Pepsi. We believe IPL is a great investment for us, it's a great property to partner with."

Last month, PepsiCo became the new title sponsors of the cash-rich Indian Premier League after it won the bid for title rights for five years by paying a whopping Rs 396 crore.

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