crore of investment each, the investment into restaurants is double of that. However, despite the expansion, India contributes only a fraction to the global sales with less than 1% share in total sales.
The quick-service restaurant, which is famous for its pizzas and value-for-money meals, is planning to diversify its menu for the Indian consumer for all occasions. It recently launched its ‘So Cheezy’ pizza, which has 90% more cheese than its closest competitor, and is priced at just R149, which it calls its innovation. The launch was part of a strategy which Razdan called “gateway innovation at value prices.”
Before this, Pizza Hut came up with its Magic Pan pizza for R44 and three-course meal for R99.
Even though the food chain plans to come up with a new menu, Razdan assured that in line with the palate of the Indian
consumer, 60-70% of the menu will remain customised for the Indian market with a mix of flavours and formats.