All political parties, be it Narendra Modi's BJP, Rahul Gandhi's Congress or even new-kid-on-the-block Arvind Kejriwal's Aam Aadmi Party (AAP), suffered a dent in voter interest in April, the month in which voting began for the Lok Sabha elections across the country marking the beginning of the end of almost a year-long high-pitched poll drama.
If online bustle is anything to go by, voters across the country reflected either fatigue or disillusionment with parties in the fray as positive mentions for all political entities declined in the month on social media networks and other popular platforms such as blogs and Google Hangout, says a report by an independent global digital agency TO THE NEW.
Individually, however, April was a good month for the BJP’s prime ministerial candidate Narendra Modi as his popularity soared online during the month. Modi, incidentally, happens to be the most talked about, both in positive and negative veins, political leader online.
On the other hand, Congress vice-president Rahul Gandhi and Narendra Modi’s co-contestant from Varanasi and AAP leader Arvind Kejriwal suffered a blow with more negative comments from internet junkies.
The report, which trawled social media and other online hangout platforms and picked all and any mentions to political parties and leading actors such as Modi, Gandhi junior and Kejriwal, found that Priyanka Gandhi, though a late entrant in the game, found many takers online.
While his supporters may be screaming ‘Modi aane vala hai’ on the ground, the sentiment online wasn’t so definite about him in the month. In fact, positive mentions about him dropped from 152,550 in the April 8-14 week to 112,146 in the subsequent week. The tide turned in the third week (April 22-28) with positive buzz on him climbing back to 154,386.
Congress president Sonia Gandhi’s daughter Priyanka Gandhi’s online popularity soared from a mere 6436 in the first week to 8275 in week 2 and 31314 in the third week.
Her brother, however, suffered a drop in his popularity throughout the month as positive mentions about him dipped from 16,848 in week 1 to 9427 in week 2 to a mere 5907 in the third week. Surprisingly, BJP president Rajnath Singh witnessed a minor spike in his popularity initially (1006 positive mentions in week 1 and 1393 in week 2) before crashing at 733 in