Reality check: Tablet hype dies down in India as sales drop

Jun 09 2014, 08:30 IST
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The hype over the tablet market in India seems to have died down as is evident by sales numbers of these devices for the first three months of the 2014. The hype over the tablet market in India seems to have died down as is evident by sales numbers of these devices for the first three months of the 2014.
SummaryThe biggest hit the tablet market took in India was from the mobile phone segment.

also being challenged by its inability to load large number of apps on the device and the battery life does not last long if it is plugged into the internet. According to IDC, the emergence of phablets (screen size 5.5 to 6.99 inch), continues to haunt the consumer decision making process. Tablets generally come with a screen size between 7 and 10 inches.

However, for the well established players the market has remained strong. IDC said that Samsung clearly led the tablet market in India. The strong performance of the brand in Q1 was supported by the good presence it held in the 7-8 inch screen size category.

Apple’s iPad mini continued to perform well in the market. Initial response for iPad Air also helped it post a strong quarter. Micromax took the third spot and accounted for 8.8% of the market share.

IDC anticipates the overall tablet market to hover around the same mark as reported in Q1 2014. Industry officials said that tablet market will continue to grow with lot more innovations expected from various players. “The initial craze is gone and nobody is looking at this as cheap boxes anymore,” an official of the MNC PC company said.

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