for its work. Apart from strengthening the branch network – 273 branches and another 553 ATMs were set up in rural areas in 2010-11 – the bank also created around 8,000 customer service points taking the tally around 21,000. SBI has its own proprietary Management Information System for dealing with Business Correspondents – 60,000 of them. Indeed, SBI stands out both in scale and style, having launched SBI ‘Tatkal” a scheme that targets the urban poor. The USP of this initiative is that customers can transfer money to their families in their native towns and villages without actually opening an account.