MobileStore: Retail recall

Oct 06 2013, 10:49 IST
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SummaryThe MobileStore is joining the ranks of global giants like Tesco, Debenhams and Pep Stores to vie for a top spot in the World Retail Awards to be held in Paris on Oct 8

being displayed, and heard, on compatible Samsung TVs to enjoy on tablets and smartphones around the house,” adds Chakrawarti.

The experimentation of new formats is but an offshoot of the smartphone success story. Be it a student, a professional or a housewife, everyone wants to own a smartphone today. According to a CyberMedia report, smartphones accounted for 9.4% of mobile phone sales in the country in the January-April period as against 2.8% in the corresponding period last year.

“People come to lounges because they can experience almost all varieties of live phones in a single spot,” says Abhijeet Singh, a customer sales associate at The MobileStore lounge in Noida.

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