With Super Bowl XLVIII weekend in full swing, ''Ride Along'' remained strong, steering Universal Pictures into the No. 1 slot in a surprising three-week takeover at the box office.
Topping multiplex sales since setting a January debut record when opening over the Martin Luther King holiday weekend with $48.6 million, the buddy cop comedy, starring Kevin Hart and Ice Cube, made $12.3 million, as it nears a $100 million domestic total, according to studio estimates Sunday.
''I don't think anyone would have seen that coming,'' Paul Dergarabedian, senior media analyst for box-office tracker Rentrak, said of ''Ride Along.''
Despite the looming viewpoint that films with a primarily African-American cast don't do well overseas, the domestic success of ''Ride Along'' could fuel its popularity internationally. (It is currently only showing domestically.)
''Kevin Hart and Ice Cube are great stars and they are international stars at this point. The movie doing so well here is going to give it that extra push. If the worldwide audience is hearing that `Ride Along' is the No. 1 movie for the third week, they are going to want to see what the fuss is about.''
Disney's ''Frozen,'' now the fourth highest-grossing domestic animated release ever, is in second place with $9.3 million. The studio rereleased a singalong version of the film, as the movie's soundtrack remains No. 1 on the Billboard 200 chart. The film's signature track ''Let It Go,'' sung by Idina Menzel, is among the top 30 on Billboard's Hot 100. ''Frozen'' singalong shows, featured in 2,057 theaters out of 2,754, added $2.2 million, as the film crossed the $360 million mark domestically.
''`Frozen' is a movie that will not quit,'' says Dergarabedian. ''It's been out for 11 weeks and it's still relevant. By adding this sing-along component, they basically assured themselves a No. 2 spot this weekend.''
Another family film, Open Road Films' squirrel comedy ''The Nut Job,'' took the fourth-place slot with $7.6 million, bringing its domestic total to $50 million over a three-week span.
Focus Features' chick flick from a male point of view, ''That Awkward Moment,'' starring Zac Efron, Michael B. Jordan and Miles Teller, has taken third place in its opening weekend with $9 million.
''The critics were not kind to this movie and it's sort of a pre-Valentine's Day film that's an antidote to the Super Bowl,'' Dergarabedian said. ''But over what is traditionally not a huge