Road Trip

Dec 10 2012, 12:36 IST
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SummaryCan design change the world?

Thailand, I learned that an agency must be as professional as the client. Saying yes to everything that a client says doesn’t bring any success. We would unplug the office phones after 6 pm so that the client respects our working hours. I discovered that there are similarities and common problems in the design industry, no matter where you go,” he says.

Can design change the world then?

“Design can make things user-friendly, easier to understand, and make them better looking, but in the end, it is not going to change the world. But yes, some years ago, a study showed that better signage helped decrease traffic accidents. Redesigned fonts for traffic signs made them more readable from a distance,” says Cankaya.

Having travelled to 15 countries, he infers, “I think there are good and bad designs, and designers everywhere. People often ask which country has the best design environment. I don’t think it’s about countries, it’s about people.” Cankaya is currently in Sao Paulo, Brazil, working in Havas Worldwide, a marketing communications agency, for Citroen.

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