Rs 100 crore is passe, Rs 200 crore is the 'in' thing and Rs 300 crore is pretty much going to be the talk in the coming few months. With records being broken left, right and center, holiday releases being planned, each of the superstars delivering a century at will, new kids on the block making it seem like a child's play (pun intended) and greater milestones being set, the films are pretty much expected to be 'designed' for that 'One Big Show'.
Shah Rukh or Aamir - Who gets there first
Yes, Salman Khan is leading from the top when it comes to the '100 crore club'. He has an astonishing count of seven to his name and it seems improbable that in next couple of years at least, Shah Rukh Khan (4) or Aamir Khan (3) would be able to surpass that. Hence, the best way out to win over the competition is to battle it out in the 200 crore club instead.
This is where the competition turns out to be fairly balanced, what with Aamir boasting of two (3 Idiots, Dhoom 3) and Salman (Kick) along with Shah Rukh (Chennai Express) bringing on one each.
With Salman Khan out of picture till he strikes back with Bajrangi Bhaijaan next Eid, it all boils down to Shah Rukh and Aamir making their next biggies, Happy New Year and PK, really large.
Let's begin with Happy New Year first. The film looks big, really big, and that's where more than half the battle is won already. It has been proven in the recent times that a film has to look really enticing enough to warrant a big screen viewing if at all audience has to shell out thousands for theater tickets. In that perspective, Farah Khan seems to have done her job well in coming up with the visuals that indeed make for a big time Diwali treat.
Holiday factor, zero competition for a complete fortnight, star studded packaging (with Deepika Padukone added for good measure), action-comedy-musical theme and a narrative that seems to be on the lines of 'You-Will-Get-What-you-Expect' - Happy New Year appears as safe as it gets.
Well, safe enough to cross the 200 crore mark. However, it's the overall content that gives the film a good enough chance to march into the 300 crore club.
As for Aamir Khan, the start towards that milestone has