Rupee volatility: Exporters find it tough to take pricing decision

Aug 30 2013, 08:28 IST
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SummaryIT sector is struggling to come to terms with the sharp volatility in the exchange rate.

Despite the hammering that stocks have received over the last week, IT sector shares have been consistent performers on the bourses, with the BSE IT index up over 6 per cent during the last week and well over 8 per cent the last month.

On the ground, though, the IT sector is struggling to come to terms with the sharp volatility in the exchange rate, an issue flagged on Thursday by Nasscom president Som Mittal. The continuing volatility in the rupee, he said, is hindering IT firms in signing new contracts with foreign clients, specifically on the issue of the value of the rupee to be quoted in the contract.

It is a real problem. We dont know where to hedge, our customers dont know where to hedge, Mittal said. Now the question is when Im going to sign contracts, I dont know what the currency rate is going to be. My problem is shall I do it at Rs 60, Rs 65 or Rs 70 to the US dollar. So I have a problem is if I dont see stability at what basis do I price. What do I tell my customer, what is the rate? The rupee has declined about 27 per cent since April. On the perceived advantage that should theoretically accrue on account of the rupee becoming cheaper against the greenback, Mittal said while it does help some small contracts depending on what has not been hedged, in most of the long-term contracts that are spaced over a period of 4-5 years, the amounts are generally hedged and the benefits of a sharp fall in the value of the domestic currency become largely immaterial.

We have severe competition. In our case there is no elasticity of demand. So the exports doesnt go down, it gets depressed in dollars. So if I was selling my services at $50 and I think Ill pass on the benefit to the client at $45, my top line came down.

Mittal said the industry needs a stable currency as it helps in signing contracts. So actually, we want a stable currency, he added. Nasscom expects the $108 billion Indian IT industry to clock export revenues of $84-87 billion maintaining a growth rate of close to 14 per cent in the current fiscal.

Other export-focussed sectors such as textiles and garments are also grappling with the problem faced by the

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